Evolution of Branding in Post COVID-19

This article examines the seismic shifts in branding strategy amid the "New Normal" post-COVID-19. Emphasizing the need for a fusion of online and offline engagements and underscoring evolving consumer expectations, it cites real-world brand adaptations like Apple and Nike. The prose, woven with reflective insights and vivid illustrations, adopts a contemplative style, calling on brands to reinvent their narratives with authenticity and social relevance.